Using video (TikTok, Instagram) to attract tax clients: topic ideas & workflow
The rapid evolution of social media marketing has turned the focus of several industries to use this platform for branding. Nowadays, many small and big tax & accounting firms are creating content on TikTok and Instagram to gain attention. These channels are actively used by millions of internet users. Consequently, you can humanize your brand by creating short and engaging videos. Social Media Marketing for Tax Accountants Wollert involves compliant content that can foster your relationship with the audience. This post is worth reading if you want to make beneficial use of social media platforms like Instagram and TikTok.
Content Strategies to Promote Your Business Online
Leveraging social media adds a new layer to how your target audience discovers you. So, it would be an excellent way for you to connect with your clientele. It’s not just about word-of-mouth branding and referrals only. Online presence has become a vital aspect of your business success by attracting your audience. So, here are some unique strategies you can follow for Accounting Firm Social Media Marketing Wollert.
- Deliver Educational Content
As an accountant, you are not in a profession to entertain people, but can educate them. For most taxpayers, there are several queries that remain unanswered and unresolved. Hence, you can catch this opportunity by creating educational content about tax such as deadlines, return filing checklists, etc. It is also a good idea to create content around myths about taxes and bust them. Navigate through sensitive topics like deductions, credits, quarterly ATO reviews, compliance, etc. Also, you can share short videos regarding the basics of GST, VAT, BAS, Superannuation, etc. You can use hashtags like TaxHelp, SmallBusinessTax, TaxConsultant, etc., for filtered views.
- Share Success Stories
It is an effective Tax Accountant Social Media Strategy Wollert to incorporate in the marketing of your firm. Showing that you have helped people in complex tax matters is quite impressive to attract more clients. It becomes easier for viewers to trust you when they see you solving problems. For this, be natural in your speaking flow to let people know how you help. A simple explanation of how you have helped a business to clean its books before applying for a loan is a good idea. However, mentioning specific clients in the video seems a private matter. So, you should always seek clients’ permission first.
- Show Firm Updates
You are not bound to create every post for education or entertainment purposes. Sometimes it’s just about taking clients in the loop to seek your services. Thus, Wollert Social Media Marketing for Tax Accountants enables you to create simple posts for sharing upcoming tax updates. You can also share information about tax deadlines, seasonal offers, or introduce new services, adding to your profile. Additionally, you can give simple updates regarding your office hours, holiday working hours, or attending an event. This can influence your audience to click on your posts to see content.
Seek Tips on Wollert Accounting Firm Social Media Marketing from Kirpa Tax
FAQ’s
Is TikTok a reliable platform for marketing tax firms?
Yes, you can create short videos with hashtags to market your accounting and taxation services. You can use #smallbusinessaccounting to create short videos.
What types of content actually work on Instagram for accountants?
Social Media Marketing for Tax Accountants Wollert requires informative and engaging content. Consult Kirpa Tax to get valuable insights on this marketing strategy.
How often should I add a post on social media for tax services?
Kirpa Tax recommends you post a video for the Accounting Firm Social Media Marketing Wollert 3-4 times a week. It helps to attract a huge audience for your business.
Is it worth using Instagram/TikTok to promote services?
Yes, you can opt for this Tax Accountant Social Media Strategy Wollert for promoting your services. But balance your promotional content with value-added content for more advantage.
How can I track the success of social media marketing for a tax firm?
It’s better to track engagement, leads generated, and traffic on your website. Ask Kirpa Tax on how to make the most of your social media campaign online.
Is using TikTok/Instagram only worth it for my accounting business?
You should also consider the practice of maintaining high-end accounting and tax services. It is good to maintain a quality workflow to retain customers.
What is the ideal duration of TikTok videos for an accounting firm?
You can consider creating videos of 15-20 seconds to engage the audience. Also, consider 90 seconds length for informative reels using Instagram for your tax services.